When they ask who your dream customer is - the person you hope to actually help and make life easier for - I think that it's the busy woman in her 40s-50s, who cares about natural products and what she puts in and on her body. She's not trying to look like someone she's not, she just wants to be the best version of herself.
If it were me, I would want to know more: the products, the ingredients, the process - how, why, what led to this?
​This blog gives you a chance to deep-dive into an ingredient or product, or to see where my head was at when I chose to formulate a product and why I crafted it the way I did.
​Grab yourself a cup of tea and enjoy!